For the Stone Horse Motel project, I was brought in to execute a comprehensive brand overhaul. The motel, located in Harwich Port, MA, and catering primarily to contract workers, required a fresh, modern identity to better appeal to its target audience. My work encompassed everything from logo design and SEO to establishing a strong online presence through a fully optimized website. The website not only features detailed floorplans and a photo gallery but also integrates crucial signup and registration forms. These forms were seamlessly connected to Google Sheets, allowing the motel to efficiently manage and track guest registrations, parking sign-ups, and agreement signings.
Project Details
Branding, Website Design and More for Stone Horse Motel
Client:
Stone Horse Motel
Date:
02/09/24
Services:
#Website
#Content
#Branding
#SEO
Campaign Objectives
- Rebrand Stone Horse Motel with a modern, appealing identity to attract contract workers and extended stay guests
- Establish a strong online presence to improve visibility and direct bookings
- Streamline the guest management process with integrated forms and tracking
- Showcase the motel’s features through visual content like floorplans and a photo gallery
- Enhance search engine visibility to capture more local traffic
Strategy Implemented
- Brand Redesign: Developed a new logo and visual identity that reflects the motel’s focus on comfort and convenience for long-term stays
- Website Creation: Built a responsive, user-friendly website featuring floorplans, a photo gallery, and key information about the motel’s offerings.
- Form Integration: Added signup and registration forms for guests, parking, and agreements, all connected to Google Sheets for easy tracking and management
- SEO & Content Management: Optimized the site for search engines with targeted keywords and ongoing content updates to ensure strong visibility in local search results
- Google Presence: Established and optimized the motel’s Google My Business listing to enhance local search rankings and online reputation
Results Achieved
- Significant increase in direct bookings through the new website, driven by improved usability and online visibility
- Enhanced brand image with a professional and cohesive identity that resonates with the target audience
- Streamlined guest management, reducing administrative workload and improving accuracy in tracking registrations and agreements
- Improved local search rankings, with the motel appearing in the top results for relevant searches in the Harwich Port area
- Increased engagement on the website, with higher page views and longer visit durations, particularly on the photo gallery and floorplan pages
Interested in Working Together?
Schedule a Discovery Call
Let’s bring your vision to life. Whether you’re looking to build a new website, enhance your digital presence, or need ongoing support, we’re here to help. Get in touch today to discuss how we can collaborate on your next project.
Stay Connected
Stay in the loop with the latest updates, tips, and exclusive offers. Sign up for our newsletter and never miss out on ways to grow your business online!