Project Details
Website Design, SEO and Content Creation for Bay State Barbershop
Two years ago, Bay State Barbershop, a local establishment known for its impeccable service and timeless style, approached us with a clear need: to establish and enhance their digital presence. With no existing website and limited online visibility, the barbershop needed a complete digital transformation. Our goal was to create a robust online platform that would not only attract a broader clientele but also engage their loyal customer base.
Client:
Bay State Barbershop
Location:
Norwood, MA.
Industry:
Men's Grooming
Date:
10/22/22
Services:
#SEO
#Website
#Content
#Content
#OrganicGrowth
Campaign Objectives
- Develop a Professional Website: Create a user-friendly, visually appealing website to establish an online presence for Bay State Barbershop.
- Enhance Local Search Visibility: Optimize the site for local SEO to rank highly for relevant search terms like “barber near me.”
- Engage with a Broader Audience: Utilize social media, specifically Instagram, to connect with potential customers and strengthen the barbershop’s brand.
- Increase Customer Conversions: Implement strategies to convert online visitors into in-store customers.
Strategy Implemented
- Website Creation: Developed a professional, easy-to-navigate website that reflects the barbershop’s style and services. The site includes key features such as online appointment booking and detailed service descriptions.
- SEO Optimization: Optimized the website for local search, targeting high-value keywords such as “barber near me,” resulting in the barbershop ranking #1 for 5 organic keywords.
- Social Media Integration: Established and managed the barbershop’s Instagram account, creating and running targeted ads to increase visibility and attract new customers.
- Content Creation: Produced high-quality video content for Instagram to engage followers and promote the barbershop’s services.
- Ongoing Management: Provided continuous management of the website and social media accounts to maintain performance and adapt to evolving trends.
Results Achieved
- Top Ranking for 5 Organic Keywords: Bay State Barbershop now ranks #1 for critical search terms, including “barber near me,” resulting in a surge of local traffic to the website and increased foot traffic to the shop.
- Strong Online Engagement: Achieved a 200% increase in social media followers and high engagement rates through consistent content and ad campaigns.
- Significant Growth in Website Traffic: Recorded a 150% increase in organic search traffic within 6 months.
- High Customer Conversion: Improved website conversion rate by 35%, directly contributing to increased bookings and reducing no-shows by 30%.
- Enhanced Online Reputation: Strengthened the barbershop’s online presence, leading to a 25% increase in positive Google reviews.
Interested in Working Together?
Schedule a Discovery Call
Let’s bring your vision to life. Whether you’re looking to build a new website, enhance your digital presence, or need ongoing support, we’re here to help. Get in touch today to discuss how we can collaborate on your next project.
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