Project Details
Website Design, E-Commerce & Booking Integration for Empire Lashes
Empire Lashes, a premier lash extension salon and online store, needed a professional website that could handle online bookings, product sales, and training course registrations. Struggling with a DIY Square site, the owner faced limitations in design, functionality, and ease of management. We stepped in to create a custom WordPress website, integrate her Square account, and build an optimized online store to support her growing business.
Client:
Empire Lashes
Location:
Waco, TX.
Industry:
Beauty & Lash Extensions
Date:
2/5/24
Services:
#Website
#Content
#Graphic Design
#Branding
#Hosting
Campaign Objectives
- Build a Professional Website – Develop a visually stunning, user-friendly site that reflects Empire Lashes’ brand and expertise.
- Integrate Online Booking – Set up a seamless appointment system for lash extension services and training courses.
- Launch an E-Commerce Store – Build a fully functional online shop to sell lash products and supplies.
- Improve Website Management – Transition from a limited DIY Square setup to a powerful, easy-to-manage WordPress platform.
- Enhance Online Visibility – Implement SEO best practices to attract more local and national customers.
Strategy Implemented
- Custom Website Design: Designed and developed a sleek, modern WordPress website optimized for both desktop and mobile users.
- E-Commerce Development: Built an online store with a smooth shopping experience, enabling customers to purchase lash products effortlessly.
- Booking System Integration: Integrated an easy-to-use appointment booking system, streamlining service scheduling and training course sign-ups.
- Square Integration: Connected her Square account for seamless inventory, payment processing, and in-store synchronization.
- SEO Optimization: Implemented keyword strategies, optimized product pages, and enhanced local SEO for increased visibility.
- Content Creation: Developed engaging website copy that highlights Empire Lashes’ services, training programs, and product offerings.
Results Achieved
- Increased Bookings: With a streamlined online booking system, appointment scheduling is now easier for both clients and staff.
- E-Commerce Success: The online store is generating consistent sales, allowing Empire Lashes to expand its product offerings.
- Seamless Business Operations: The Square integration ensures inventory and payments remain in sync across in-store and online sales.
- Higher Search Rankings: Optimized SEO strategies have improved search visibility, driving more organic traffic.
- Enhanced Brand Credibility: A professional, cohesive website now reflects the high-quality services and products Empire Lashes offers.
Interested in Working Together?
Schedule a Discovery Call
Let’s bring your vision to life. Whether you’re looking to build a new website, enhance your digital presence, or need ongoing support, we’re here to help. Get in touch today to discuss how we can collaborate on your next project.
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