For the Stone Horse Motel project, I was brought in to execute a comprehensive brand overhaul. The motel, located in Harwich Port, MA, and catering primarily to contract workers, required a fresh, modern identity to better appeal to its target audience. My work encompassed everything from logo design and SEO to establishing a strong online presence through a fully optimized website. The website not only features detailed floorplans and a photo gallery but also integrates crucial signup and registration forms. These forms were seamlessly connected to Google Sheets, allowing the motel to efficiently manage and track guest registrations, parking sign-ups, and agreement signings.